Job Description

Job Description:

We are seeking a talented and experienced Digital Marketing Specialist to manage our
digital marketing strategies and help us rank our website higher on search engines. The
ideal candidate will have a strong background in various aspects of digital marketing, with a
particular expertise in SEO.

Key Responsibilities:

? Develop and implement comprehensive digital marketing strategies to increase
online presence and drive traffic to our website.
? Lead SEO efforts, including conducting audits, developing strategies, and optimizing
website content to improve organic search rankings.
? Perform keyword research and analysis to identify opportunities for growth.
? Create and manage high-quality content (blogs, articles, landing pages) that aligns
with SEO best practices and engages our target audience.
? Monitor and analyze website performance.
? Manage and execute paid search campaigns (PPC) on platforms like Google Ads.
? Develop and manage social media strategies to enhance brand awareness and
engagement.
? Plan and execute email marketing campaigns to nurture leads and drive conversions.
? Collaborate with the content, design, and development teams to ensure cohesive
digital marketing efforts.
? Stay up-to-date with the latest trends and changes in digital marketing and SEO.
? Generate and present regular reports on digital marketing performance and make
data-driven recommendations for improvement.