Job Description

Your role as a PPC Ads Specialist is crucial in driving targeted online traffic and
boosting conversions. You& ll manage and optimize pay-per-click advertising campaigns
across our global clients collaborating closely with the marketing team stakeholders
and clients to effectively implement campaigns on various platforms and channels. 
Responsibilities:
1.        PPC Campaign Management:
o        Develop and implement PPC strategies to achieve specific marketing
objectives and KPIs.
o        Manage and optimize PPC campaigns across platforms such as
Google Ads Facebook Ads Instagram Ads and other relevant networks.
o        Conduct keyword research to identify high-performing and relevant
keywords for ad campaigns.
o        Create and refine ad copies and display ads that resonate with the
target audience.
o        Monitor and adjust bidding strategies to ensure optimal performance
and budget utilization.
2.        Performance Analysis and Reporting:
o        Track measure and analyze the performance of PPC campaigns
including clicks conversions and ROI.
o        Provide regular reports and insights on campaign performance to
stakeholders.
o        Identify trends and opportunities for improvement based on data
analysis.
o        Utilize analytics tools and data to make data-driven decisions and
optimizations.
3.        Landing Page Optimization:
o        Collaborate with the web development and design teams to improve
landing page experiences to enhance conversion rates.
o        Conduct A/B tests on landing pages to determine the most effective
design and content.

4.        Budget Management:
o        Efficiently manage PPC budgets to ensure cost-effectiveness and
maximum ROI.
o        Monitor daily spending and adjust bids to meet budget constraints
while achieving campaign objectives.
5.        Stay d with Industry Trends:
o        Stay up-to-date with the latest industry trends best practices and
developments in PPC and digital advertising.
o        Share insights and recommendations with the team to enhance overall
marketing strategies.
6.        Conversion Tracking and Tag Implementation:
o        Implement and manage conversion tracking codes to measure
campaign success accurately.
o        Troubleshoot and resolve tracking-related issues.
7.        Competitor Analysis:
o        Conduct competitive research to identify opportunities and areas for
improvement.
o        Leverage competitor insights to refine and enhance PPC strategies.
8.        Collaboration and Communication:
o        Collaborate with the marketing team content team and other relevant
stakeholders to align PPC strategies with overall marketing efforts.
o        Communicate regularly with team members to ensure a cohesive and
coordinated approach to marketing initiatives.