Job Description

Experience - 1 to 3 years
Joining – Immediate

Key Responsibilities

• Campaign Planning and Execution
  ? Develop and execute end-to-end performance marketing campaigns tailored to quick
  commerce and e commerce platforms.
  ? Plan platform-specific promotional activities, including sponsored listings, banner ads, and
  performance-based campaigns.
  ? Collaborate with quick commerce partners to implement co-branded campaigns and
  exclusive offers.
• Optimization and Analysis
  ? Continuously monitor campaign performance metrics such as CTR, CPA, ROAS, and
  conversion rates.
  ? Use A/B testing, keyword optimization, and creative iterations to improve campaign
  effectiveness.
  ? Leverage platform analytics tools and dashboards to identify trends, gaps, and opportunities
  for optimization.
• Budget Management
  ? Allocate and manage budgets for performance marketing campaigns across platforms.
  ? Ensure cost-efficiency by monitoring spending and ROI on a daily, weekly, and monthly basis.
  ? Report on budget utilization and recommend adjustments based on campaign performance.
  Collaboration and Coordination
  ? Work closely with the creative and content teams to develop high-performing ad creatives
  and messaging.
  ? Collaborate with the sales and e-commerce teams to align campaign objectives with revenue
  goals.
  ? Partner with supply chain teams to ensure sufficient stock availability during promotions.
  Platform and Market Analysis
  ? Stay updated on quick commerce platform algorithms, trends, and ad product innovations.
  ? Conduct competitor analysis to benchmark performance and identify areas of opportunity.

? Analyze consumer behavior data on platforms to refine targeting and segmentation
strategies.
Customer Retention and Loyalty
? Develop strategies to drive repeat purchases and customer retention on quick commerce
platforms.
? Use targeted ads and promotions to re-engage dormant customers and reduce churn.

• Strategic Planning and Execution
  ? Develop and execute tailored strategies for quick commerce channels to maximize revenue
  and brand presence.
  ? Analyze platform-specific data to identify sales trends, customer preferences, and growth
  opportunities.
  ? Ensure alignment of quick commerce strategies with the overall business objectives of the
  FMCG company.
• Account Management
  ? Build and maintain strong relationships with quick commerce partners and stakeholders.
  ? Act as the primary point of contact for quick commerce platforms, ensuring effective
  communication and seamless execution of campaigns and initiatives.
  ? Negotiate trade terms, promotional agreements, and pricing with platform partners.
  Product Visibility and Merchandising
  ? Optimize digital shelf presence, including product listing, search keywords, and category
  placements.
  ? Ensure product descriptions, images, and pricing are accurate and align with brand
  guidelines.
  ? Drive and execute merchandising plans, including promotions, bundling, and seasonal
  campaigns.
• Sales Monitoring and Reporting
  ? Monitor daily, weekly, and monthly sales performance on quick commerce platforms.
  ? Prepare detailed reports on KPIs, sales metrics, and campaign effectiveness.
  ? Use data analytics tools to derive insights and recommend corrective actions to address
  performance gaps.
• Collaboration and Coordination
  ? Work closely with the supply chain and logistics teams to ensure consistent product
  availability and timely replenishments.

? Collaborate with the marketing team to plan and execute platform-specific promotional
campaigns.
? Coordinate with category managers to identify product trends and potential new listings.
Customer Experience and Retention
? Ensure a seamless and positive customer experience by addressing platform-related issues
and coordinating with internal teams.
? Monitor customer reviews and feedback, taking actionable steps to improve ratings and
resolve concerns.

• Market and Competitor Analysis
  ? Stay updated on market trends, customer behaviour, and competitive activities in the quick
  commerce space.
  ? Benchmark the company’s performance against competitors and recommend strategies to
  maintain a competitive edge.