Job Description

As a Marketing Executive at Sparsh Hospital, you will be responsible for developing and implementing marketing strategies to promote the hospital's services, attract patients, and enhance brand awareness. You will work closely with the marketing team to execute campaigns, analyse market trends, and engage with stakeholders to achieve organizational goals.

Key Responsibilities:

1. Develop and execute marketing campaigns to promote hospital services,
specializations, and events through various channels such as digital
marketing, social media, print, and events.
2. Collaborate with the marketing team to create compelling content including
blog posts, articles, social media posts, and multimedia materials to engage
target audiences and drive traffic to the hospital's website.
3. Manage social media accounts and online presence, including content
creation, community engagement, and performance tracking.
4. Conduct market research and analysis to identify trends, opportunities, and
competitive insights, and provide recommendations for marketing strategies.
5. Coordinate with internal departments such as clinical services, administration,
and patient experience to gather information and ensure alignment of
marketing efforts with organizational objectives.
6. Build and maintain relationships with external stakeholders including
physicians, referring providers, community organizations, and media outlets to
promote collaboration and enhance the hospital's reputation.
7. Plan and organize events such as health fairs, seminars, workshops, and
community outreach programs to increase awareness of hospital services and
engage with the local community.

8. Monitor and analyze the performance of marketing initiatives using key
metrics and analytics tools, and prepare regular reports for management
review.
9. Stay updated on industry trends, best practices, and regulations related to
healthcare marketing, and incorporate new ideas and technologies into
marketing strategies.
10.Support the Marketing Manager in developing marketing plans, budgets, and
objectives, and assist in the implementation of marketing projects as needed.