Marketing Strategy: Assist in developing and implementing marketing strategies that align
with overall business objectives, focusing on driving sales and enhancing brand visibility in the Dry Fruit and Healthy snacking Category.
Campaign Management: Plan, coordinate, and execute marketing campaigns across various channels (digital, print, in-store, etc.) to promote products and reach target consumers effectively.
Market Research: Conduct thorough market research and consumer analysis to identify trends, competitor activities, and new opportunities for product positioning.
Brand Management: Support the management of brand equity, ensuring all marketing activities reflect the brand values and positioning.
Product Launches: Collaborate with product development teams to strategize and execute new product launches, ensuring successful market entry and consumer adoption.
Digital Marketing: Work with the digital marketing team to create and manage online content, social media presence, email campaigns, and SEO/SEM activities.
Sales Support: Partner with sales teams to develop promotional materials, trade marketing initiatives, and in-store promotions that drive sales.
Event Coordination: Organize and participate in marketing events such as product demos, trade shows, and sampling campaigns to enhance brand awareness.
Budget Management: Manage marketing budgets effectively, ensuring that all campaigns are delivered on time and within budget.
Performance Analysis: Monitor, report, and analyze the performance of marketing campaigns, using key metrics to identify trends and optimize future initiatives.

 

Remuneration: 3.60 L to 4.80 L per annum.

 

Vacancy : 2 Positions for the above.