The performing stage of the group formation starts after the group becomes stable and steady in their structural sense. At this point, the team is mature, organized, and clear on what they have to do to reach their goal. Even though conflict still arises due to the human element of the group, they have already become efficient at solving the conflicts and they can securely focus on problem-solving, meeting goals, and being productive at their peak. The digital transformation of the current world is the truth we cannot even choose to ignore. Beginning from daily grocery to shopping, to interviews and termination, the world has not only just gone online, but it has also successfully settled there. Owing to the pandemic, social distancing has become the new normal. Having said that, it is noteworthy to mention that, the entire online framework is not just safer but in most cases, very convenient.

In a scene where organizations are coping up with everything new, recruitment is also undergoing a massive change. The online recruitment process is relatively new to both the candidates and the employers. However, the most important question that employers and HR managers are asking is that, “how to make the online recruiting process successful?”. From a layman’s perspective, it might look like a cakewalk to onboard candidates by conducting an online interview. In reality, online recruitment includes aspects like choosing the right place to post the job, sourcing and managing the data of potential candidates, conducting interviews, performing evaluation and et cetera.

If you are someone struggling with your online recruitment process and looking for sure-fire ways to make your online recruitment process successful, you are in the right place. Read on to know about the best tools and strategies that you can incorporate in your online recruitment process to extract the best of the best while also economizing on your resources.

STRATEGIES FOR A SUCCESSFUL ONLINE RECRUITMENT PROCESS

Before embarking on an online recruitment procedure, make sure that the strategies are in place and well-versed. Without a concrete strategy, the recruitment process will not only fail but also wreak havoc on the company’s resources. 

Following listed are some of the most important strategies to ace your online recruitment game :

• Building a Brand

One of the most important reasons why a candidate would be interested in a particular company is because of the brand value of that company. The employer has to make sure that it has a strong online presence that exudes the brand value of the company. Social media is a good place to start where the company can establish a fruitful presence. A good brand would ensure that a large pool of candidates are interested in the company and hence apply.

• Diverse Sources

Recruitment or not, it is always a bad idea to keep all your coins in one place. In the same way, while conducting an online recruitment process, the employer should make sure to leverage diverse channels to source potential candidates. The diverse sources may include online job boards, various job portals, social media, e-mail marketing, et cetera.

• Attending To Passive Candidates

Passive candidates are a great way to source several talents that your company can potentially use. Passive candidates are those who are not actively looking for a job and already have one. The employer should be able to reach these candidates and pitch the brand of the company so that these candidates feel attracted to this job. This can be done by creating a great social presence. Creating informational and beneficial content on platforms like LinkedIn will also make sure that the passive candidates notice and engage with the company socially thereby increasing the possibility of turning them into active leads.

• Attractive Job Postings

Instead of choosing text formats or generic posters, job postings can be made relatively attractive. This can be done by incorporating video postings or attractive graphic images as a part of the recruitment procedure. It is to be ensured that these graphics or videos tell something about the company and match with the company’s presence. 

• Utilize Employee Channels

Your company’s current employees serve as your company’s best testimonial. The word-of-mouth communication from your current employees will prove the genuinity of the company’s goodwill. Hence, it is also important to use the current employees for a successful online recruitment process. Encourage your employees to share the job postings on their social media handles for not only a better reach but also for creating a better image.

TOOLS FOR A SUCCESSFUL ONLINE RECRUITMENT PROCESS

Apart from the above-mentioned strategies, several specific tools can be used for a successful online recruitment process. These tools economize on time, reduce the possibility of human error, and also make storage and retrieval of necessary data very easy.

• Video Tools

Instead of using voice interviews or using low-quality video apps, using tools like Skype will ensure a hassle-free interview experience for both the interviewer and the interviewee. This, in turn, will ensure that the interview process is transparent and well-conducted.

• Applicant Tracking System

ATS tools are a great way to speed up the online recruitment process. They make the storing and retrieval of candidate data easy. This ensures more accurate evaluation and easy retrieval of candidate information according to the needs of the process.

• Psychometric Tools

Online psychometric tools will evaluate the candidates based on the required personality traits for the job that is being offered. The use of these tools will automatically screen out the ineligible candidates and retrieve a pool of candidates most suitable for the job that is being offered.

• Candidate Surveys

Various tools of candidate survey that is available online needs to be incorporated into the online recruitment process. This would be a great way to extract the candidate experience and also give a transparent picture of the bottlenecks in the process which can be used for further improvement.

The online recruitment process requires some strategies and a certain degree of planning to make it successful. However, once these strategies are set and onboarded into the process, it would effectively streamline the entire recruitment process. In addition to that, it would also save time and human efforts that could be utilized in other avenues where it is most necessary. 

If you are still having second thoughts, maybe it’s time to take that plunge of faith and see the zeniths of success your company can reach with an online recruitment process.