{"id":617,"date":"2016-07-28T13:59:56","date_gmt":"2016-07-28T13:59:56","guid":{"rendered":"http:\/\/zigsaw.in\/blog\/?p=748"},"modified":"2016-07-28T13:59:56","modified_gmt":"2016-07-28T13:59:56","slug":"designers","status":"publish","type":"post","link":"https:\/\/zigsaw.in\/jobs\/uncategorized\/designers\/","title":{"rendered":"Designers are an integral part of any successful company"},"content":{"rendered":"<p>Think of your company and the services you offer. Now think of all the competition you have in terms of product, service, marketing and branding. Looks tough, right? Getting started in your company is no sweat.<br \/>\nSo what separates the top 1% companies from the remaining 99%?<br \/>\n<strong>Is it the well \ufffd\u00e2\ufffd\u0080\ufffd\u009cdesigned\ufffd\u00e2\ufffd\u0080\ufffd\u009d brand presence? \ufffd\u00e2\ufffd\u0080\ufffd\u00a6 Yes, it is!<\/strong><br \/>\n\ufffd\u00e2\ufffd\u0080\ufffd\u009cA company&#8217;s design shapes the way an audience relates to your business, and any company, no matter the size, can benefit from employing design as a primary vehicle of brand expression.\ufffd\u00e2\ufffd\u0080\ufffd\u009d<br \/>\nApple is one of the best examples. It used design to distinguish itself from its competitors. In the 1980s and &#8217;90s, the\ufffd\u00c2\ufffd\u00a0design was often an afterthought for many major technology companies. Apple worked with several partner companies to create the distinct, consistent design aesthetic that consumers recognize today.<br \/>\n<strong>&#8220;Through design, Apple was able to craft a positive brand presence that is slick and modern yet simple,&#8221; <\/strong><strong>said Marlin creative designer at ShutterStock.<\/strong><br \/>\nEvery internet user spends an\ufffd\u00c2\ufffd\u00a0average of 4.5 seconds of time interacting per post on social media. Wouldn\ufffd\u00e2\ufffd\u0080\ufffd\u0099t you want to leave an impact in these 4.5 seconds? Now imagine if you are able to tap into the infinite pool of opportunities on social media through a strong design sense &amp; brand identity. Images not only improve but have been shown to be a vital\ufffd\u00c2\ufffd\u00a0part of a company\ufffd\u00e2\ufffd\u0080\ufffd\u0099s marketing mix. For marketing campaigns, quality graphics have proven time and time again to be one of the most important factors to the success. Blog articles posted with images get\ufffd\u00c2\ufffd\u00a094% more views\ufffd\u00c2\ufffd\u00a0than articles without images. Twitter and Facebook posts with images lead to\ufffd\u00c2\ufffd\u00a02.3 times\ufffd\u00c2\ufffd\u00a0as many shares\ufffd\u00c2\ufffd\u00a0and re-tweets. Press releases with images\ufffd\u00c2\ufffd\u00a0increase views by 45%. 63% of online shoppers\ufffd\u00c2\ufffd\u00a0consider the quality of the product image to be more important than the product information and 53% consider them more important than ratings and reviews. 70% of marketers\ufffd\u00c2\ufffd\u00a0plan to increase their use of unique visual marketing in 2015. 95% of B2B buyers\ufffd\u00c2\ufffd\u00a0say they prefer shorter more visual content formats.<br \/>\nWith these statistics backing them up, it\ufffd\u00e2\ufffd\u0080\ufffd\u0099s apparent that <strong>designers are an integral part of every successful company.<\/strong><br \/>\nDesign can do more wonders. Do you know how design changed the fortunes of the Airbnb? What was the turning point for the company?<br \/>\nThey believed that everything they did had to be \ufffd\u00e2\ufffd\u0080\ufffd\u0098scalable.\ufffd\u00e2\ufffd\u0080\ufffd\u0099 It was only when they gave themselves permission to experiment with non-scalable changes to the business that they climbed out of what they called the \ufffd\u00e2\ufffd\u0080\ufffd\u0098trough of sorrow.\ufffd\u00e2\ufffd\u0080\ufffd\u0099 Here what they say scalable is 1000 lines of coding and non-scalable is design thinking.<br \/>\n<strong>D<\/strong><strong>esign thinking transformed Airbnb from a failing startup to a billion dollar business.<\/strong><br \/>\nTo be more recent, the perfect example is one the most successful\ufffd\u00c2\ufffd\u00a0iOS\ufffd\u00c2\ufffd\u00a0apps, Prisma. This photo-editing application had achieved 7.5 million downloads and over 1 million active users earlier this month, having been released just one month earlier.<br \/>\n<strong>How can design help you as a small business?<\/strong><br \/>\nAs a small business, this can mean the difference between gaining an edge over your competitors and turning customers off completely. That\ufffd\u00e2\ufffd\u0080\ufffd\u0099s why it\ufffd\u00e2\ufffd\u0080\ufffd\u0099s so crucial to invest the necessary time and resources in a visually pleasing, well-designed brand presence.\ufffd\u00c2\ufffd\u00a0The clearer your overall company identity is, the more likely your company is to survive and thrive.<br \/>\nYou will feel more confident representing your company with a kickass business card a well-designed business card will bring life back to that first impression the client had of you. If it\ufffd\u00e2\ufffd\u0080\ufffd\u0099s representing your company, then make sure it is the best it can be. A\ufffd\u00c2\ufffd\u00a0stand out\ufffd\u00c2\ufffd\u00a0design will raise their confidence in you.<br \/>\n<strong>All you need is a good designer. <\/strong><a href=\"http:\/\/www.zigsaw.in\/\">#bezigsawed<\/a><strong>\ufffd\u00c2\ufffd\u00a0with us !<\/strong><br \/>\nArticle by &#8211; Ms. Charul Barola<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think of your company and the services you offer. Now think of all the competition you have in terms of product, service, marketing and branding. Looks tough, right? Getting started in your company is no sweat. So what separates the top 1% companies from the remaining 99%? Is it the well \ufffd\u00e2\ufffd\u0080\ufffd\u009cdesigned\ufffd\u00e2\ufffd\u0080\ufffd\u009d brand presence? \ufffd\u00e2\ufffd\u0080\ufffd\u00a6 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-617","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/zigsaw.in\/jobs\/wp-json\/wp\/v2\/posts\/617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zigsaw.in\/jobs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zigsaw.in\/jobs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zigsaw.in\/jobs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zigsaw.in\/jobs\/wp-json\/wp\/v2\/comments?post=617"}],"version-history":[{"count":0,"href":"https:\/\/zigsaw.in\/jobs\/wp-json\/wp\/v2\/posts\/617\/revisions"}],"wp:attachment":[{"href":"https:\/\/zigsaw.in\/jobs\/wp-json\/wp\/v2\/media?parent=617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zigsaw.in\/jobs\/wp-json\/wp\/v2\/categories?post=617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zigsaw.in\/jobs\/wp-json\/wp\/v2\/tags?post=617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}